Linkedin Growth
These section details on who to target, how to grow our linkedin channel. The guidelines will be more focus on selling Cerev CMMS.
Generate followers
To generate followers for our linkedin group. We need to first invite to connect using our personal profile beforehand. The target audience will most likely have the following titles:
| Position | Responsibilities | Notes |
|---|---|---|
| Head of FM | The highest chain of command in FM, before reaching C suites | - |
| FM Director | Similar to head of FM | - |
| Portfolio Manager | Manage several sites, responsible for operations, costing, and approving which vendor to hire (security / cleaners / pest control etc). The communicator between site personnal, and HQ. | This can be confused with those in the financial industry where they manage your assets. Need to take note on the company. |
| Area Manager | Similar to portfolio manager, but in charge of an area. This title is usually used among security guards too, where there is an area manager to go around maybe PJ area to ensure that all operatives are in order. | - |
| Key accounts Manager | Again, similar to portfolio and area manager, these are the people where the owner of buildings will complain to, if the building manager of their building are not performing | Key accounts manager are used in many industry, to take note on the company too |
| Facilities Manager | People who are in charge of one building, responsible to make sure all maintenance and office administration are in place | - |
| Facilities Executive | People who assist facility manager | - |
| Business Development Executive | People who are in charge of improving or sourcing for additional services that help their FM businesses | These people mostly reside in HQ |
Invite to Cerev CMMS
After they have accepted your connection request, invite them to follow Cerev CMMS. Based on our experience, out of 10 connections, 2 will accept and follow CMMS group. This 20% success rate is mindblowing. By consistently performing the above, we are guaranteed to grow and have a good channel to market our offerings, deals, and ability to organize workshops for potential customers.